Surely, you’ve heard of SEO or Search Engine Optimization. They say that this will help your business. What exactly is SEO and how will it help you get ahead in business?
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What is SEO?
SEO or search engine optimization is a term used when you take steps to improve your website’s ranking in Google searches.
When you search for a keyword in Google, it will give you a list of websites that are relevant to your keyword. Google will also return websites that are “recommended” by other websites. When websites link back to your website, it shows that the content of your site are credible, reliable or an authority on the subject matter. When this happens, your website authority increases.
For example, your company sells anti-virus software. When you enter the words anti-virus software in a Google search, is the name of your company on the first page, the second page or maybe even the third page? Naturally, companies would want their name on the first page. The first one on the list, even. Today, this is possible with search engine optimization.
Search engine optimization will not only make it possible for your company name to be on the first page of a Google, search. It will also help your company be top-of-mind for your industry. It will help your website get more visits from potential customers. Finally, it will help your company get ahead in the business and gain more sales. This is what you want and what most businesses want.