How do you make social media work for you? Here are some tips for you to consider.
image source: marketingland.com
First, you need to know what your goals are. Ask yourself if you are using social media to promote your brand, expand your audience or increase your sales? After you have established your goals, you need to identify your target market, posting schedules, social channels and more. Remember, starting without a concrete strategy and game plan is a waste of time and it will only put your efforts to waste.
Watch Your Content
You will only attract readers or followers if you are bringing something NEW and INTERESTING to the table. If it is something that your target viewers see online all the time, why would they choose to click on your page? Now, if you are planning to use social media as a marketing strategy, you need to be ready to post creative and high quality content.
Images Make a Difference
Attaching a nice image to your post can be a good strategy to get the attention of your friends in your social media accounts according to a study from Harvard. It shows that 70% of the activities on Facebook revolves around a post with an image attached to it. Social media accounts such as Tumblr, Pinterest, Vine and Instagram are typical examples of how images can make a post trending and easy to remember.
Just like at a party, you need to mingle, so you can get a feel of how your “guests” are reacting to your efforts. Don’t use social media marketing if you do not have time to spare for your audience. SMM is all about interacting and building relationships with your followers in your social media accounts. You must be online as much as you can to answer their queries and comments. The faster you respond, the more they enticed to try whatever you promote.
When interacting with your followers, see to it that you avoid using automated response to avoid sounding like a robot. It might offend your audience or cause negative reactions.
One way to find out if your strategy is working is by watching your metrics. You must check how much shares, clicks, conversions and traffic you get from your sites. It will help you determine the areas that you need to improve on as well as the strategies that are working for you.